ESCALATION TO FARID
Concept, Storyboard, Illustration, Creative Direction
“du” is a telecom operator in the United Arab Emirates dedicated to providing customers the best in choice, quality, innovation and pricing. The company was launched in 2006, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. It was named the Best Mobile Broadband Network in the Middle East and Africa region in 2012 with an annual revenue exceeding AED 10 billion.
du’s Chief Commercial Officer, Farid F. has promised to look into their concerns personally if they are unsatisfied with the pace or effectiveness of the way their grievances are handled by its customer care centre.
“I’m very happy to inform you of a new initiative whereby any of your concerns that aren’t attended to quickly and effectively by our customer care centre will be looked after by me, personally. I want to make sure you’re happy with our services and I’m always on the lookout for new ways to ensure we provide you with quality service and support.” – Farid F.