Concept, Storyboard, Illustration, Creative Direction
After achieving the basic level LEED (Leadership in Energy and Environmental Design) certification from the United States Green Building Council (USGBC) as the 1st existing building in the region in 2009, the Dubai Chamber of Commerce and Industry (DCCI) has reinforced its position as a leader in green building by receiving Leed Platinum – the highest possible rating and another 1st in the Arab world. Earlier, the Chamber was certified to Leed pre-renovation to demonstrate that existing buildings can be greened without major investments. But soon after applying green strategies and environment friendly improvement to the building, Dubai Chamber achieved Leed platinum, the highest level of the US Green Building Council’s globally recognised standard, making the building Dubai’s greenest workplace. Dubai Chamber succeeded in reducing energy and potable water consumption per person by 63 per cent and 92 per cent respectively, accumulating an estimated $5.8 million of savings between 1998 and 2013 and became the first building in the Middle East and 4th outside of North America to achieve the LEED certification for Existing Buildings.